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Social Media Marketing – Say More On Twitter

Internet Marketing Experts LismoreThe time has finally come where Twitter users can convey their annoyance with the 140 character limit in more detail, since Twitter has officially affirmed that they have extended the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew swiftly to become one of the most fashionable social media platforms internationally, however recent slumps in growth stimulated the social media giant to make some adjustments. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is very unique to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.

Despite the 140 character limit that clearly defined the social networking service, Twitter revealed on November 7 that they want every user all over the world to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past few months, Twitter decided that they wanted to widen the character limit, but only where needed. Countries like Japan, South Korea, and China will stay at the 140 character limit, only because there’s no need for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the other hand, encounter crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After conducting a variety of tests to specific users, Twitter gained valuable results and believed the 240 character limit would be helpful for the majority of users. Considering that 9% of English users were hitting the 140 character limit, many would have to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Moreover, users would now have the ability to easily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for internet marketers and SEO professionals? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have enjoyed a higher level of responses which brought about more followers. Undoubtedly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have smaller threads of conversations, because they can fit more content into a single message. Users with long threads of conversations stated that it can frequently be challenging to follow and respond to. Moreover, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of firms using social media as a platform to handle customer service issues, customers can now convey a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is substantially enhanced. Previously, many users would have turned to other social media platforms like Facebook to report customer service issues given that the character limit was too restricting.

More Creativity

Longer Tweets means that organisations can enhance the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would commonly have to use other social media sites if they wished to get creative, however brands can now successfully use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is set in stone in social media, as making changes to stay up to date with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any advice about how your company can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Lismore by phoning 1300 595 013, or alternatively visit their website for more information: https://internetmarketingexpertslismore.com.au

An Overview Of SSL Changes – What It Means For Your Website

Internet Marketing Experts Lismore

In today’s ever-changing online environment, it’s critical that businesses Google’s best practices to ensure they remain competitive in their respective online markets. With Google being the most dynamic and influential company online, it’s indispensable for them to keep up with all the threats and opportunities that the internet offers. Consequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online businesses that use Google-related services (literally every online enterprise), understand considerable changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online companies need to be flexible and adjust to new Google updates as quickly as possible to ensure that they aren’t adversely affected by these new releases.

The largest Google update that has recently impacted online companies pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by practically 50% of all online users, so it’s remarkably important that online providers implement the applicable changes as quickly as possible if they hope to avoid any unwanted consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from consumers that falsely believe they are supplying their personal information to a trustworthy business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will clearly bear upon millions of websites around the world. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become afraid of succumbing to malicious attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that want to secure their formerly non-secured (HTTP) web pages, they have to encrypt the information being shared between their clients and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the internet. In time, each online company will have to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more complicated than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web considering that it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites employ SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become required, so if you need any help in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Lismore by calling 1300 595 013, or visit their website for more information: https://internetmarketingexpertslismore.com.au