SEO Tactics To Forget About in 2018
In today’s competitive market of digitalisation and globalisation, it’s paramount for firms to use online strategies and techniques that increase their visibility to customers that are actively searching for their products or services. Search Engines are undoubtedly the most influential programs that will influence your online exposure, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to improve their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a brilliant investment that will enhance your visibility and conversion rates, or if used incorrectly, can cripple your rankings and visibility, thus having the opposite effect. The problem with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and popular SEO techniques from five years ago may result in your website being penalised today.
As opposed to focusing on the top SEO techniques that website owners should be committing to, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be totally forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a typical mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can rapidly determine how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. Rather than keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the creation of SEO, and its proficiency as an SEO technique has advanced fairly quickly ever since. Whilst link building is still amongst the top 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links highly as a ranking factor simply because links are a public endorsement which corresponds with valued information on a website.
Aggressive link building takes place where links are garnered in a synthetic way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that lots of folks still consider to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will help their SERP results. The purpose in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Problems
The backend of a website plays a considerable role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most prevalent technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a terrific way to bolster your SEO, and this can be done largely with the image filename and alt attribute. For instance, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.
There’s no question that a successful SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are consistently changing and it’s crucial to keep up with these changes to thrive in today’s online marketplace. If you require any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, get in touch with Internet Marketing Experts Lismore on 1300 595 013, or visit our website for more information: https://internetmarketingexpertslismore.com.au