The Complete Guide to Keyword Research and Planning

The Complete Guide to Keyword Research and Planning

Internet Marketing Experts Lismore


Market research is one of the most significant source of information that a marketing professional can make use of to identify relevant information that will assist in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– making use of data to persuade your target market to explore your website.


Keywords in essence summarise the essence of your web pages in a handful of words. Considering there are several ways to say the same thing, marketers employ keyword research to support them to make selections based on customer and competitive data, rather than just guessing. This article will reveal to you how to execute keyword research in a reasonably straightforward and accessible way.


How to perform keyword research?


There are six essential measures to adopt when conducting keyword research. The ultimate objective is to obtain a list of extremely targeted keyword phrases that characterize your website content effectively. Let’s look at this process in more detail.




Begin developing a list of words and phrases that you think your target market would use to characterize your products or services. Think about how your buyers would discover you on the web. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your customers use modifiers such as ‘free’?


As you can understand there are many variables to take into account, however, the most important part is to think like an everyday buyer and how they would deal with searching for your products or services.


Using a research tool


Making use of a keyword research tool to mine your keyword data will allow you to figure out which phrases have the finest combination of demand, relevance and attainability. All of this can be done with Google AdWords Keyword Planner, however, paid tools such as WordTracker offer more advanced insights into competitive analysis, coupled with additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for example, use the first option on the home page, ‘search for keyword and ad group ideas’. This option will supply you with exact match search results and keyword suggestions, providing you info on the popularity of your keyword phrases as you have recorded them.


Refining your keywords list


Since Google Keyword Planner is developed to support Google Ads, your final results will be grouped into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to take a look at a comprehensive list of keyword suggestions sorted by monthly average searches.


Mostly all research tools will offer you recommended keyword phrases very similar to your originals, however, they supply you with valued insights into the distinct language your target market uses to browse for your products or services. These insights can help you in building and refining your keywords list, as well as assisting you with your product and content roadmaps.


Verifying keyword relevance


Now, you’re going to have a substantial list of keywords so it’s vital that you sort through this list using relevance as the primary criteria. This means keywords that directly describe your products or services or the content of your landing page. If a phrase doesn’t describe your content concisely and effectively, simply remove them. Do not attempt to fool Google, or your clients, by choosing loosely relevant keywords.


Verifying keyword demands


Regardless if you’re an SEO advertising expert or a small business owner doing it yourself, you’ll be in a position to determine the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A huge search volume implies that not only is a particular phrase very prominent, but that at this time, this is the precise language that consumers are choosing to discover your products or services. Using keyword phrases in high demand will optimise your website considering that Google will find your content remarkably accurate.


It is normally best to utilize a blend of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you connect with each of your target market’s preferences.


Competitive Analysis


Now that you comprehend your keyword relevance and demand, it’s important to analyze what your competitors are doing. Do a search for a keyword in your refined list. If you see results for comparable products and services, or extremely competitive brands, then this is fantastic! Study the style of language the top results are choosing, and strive to find weak factors in their web pages so you can improve yours. It’s important to have a comprehensive idea of where you stand with your competitors. You don’t need to be the number one search result to prosper, you simply need to be competitive.


Your keyword research doesn’t have to take up a lot of time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Lismore on 1300 595 013 or visit


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